POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT
Challenges are inevitable for marketing managers and this is not in eviction of any country or region, its what all marketing manager all around the globe pass through, and that is the abilities of establishing a great marketing plan which is very effective and cost conservative. And that is the point where the post graduate diploma in marketing management gives you and your career a cutting edge.
This is a one year program which delivers a good and clear understanding of the general and globally acceptable principles of marketing which is fully compatible in the corporate world. The evolving curriculum of which are constantly up-to-date in today’s world, uses the traditional marketing techniques with the skill of marketing in the grassroots domestic level through to the global world.
Learning through classroom and field learning takes a period of one year on weekends (or weekdays depending on your location peculiarity), you will be exposed to the professional field of marketing management and its other related fields like advertising, sales and selling management, media management, public relations, digital marketing e.t.c.
This Post Graduate Diploma program will give you a cutting edge in your career while you master the art and science of being able to fully specify the target market of any profession and communication that they understand and will dance to.
PROGRAM AT A GLANCE
Understand various disciplines of management and integrated marketing communication
Understand the concepts of advertising, sales and selling management and public relations
Understand what it takes to make effective marketing decisions that works
Understand the skills needed to lead and management organizations efficiently.
Understand consumer segmentation, pricing, targeting, positioning and differentiation
Understand the global concepts of marketing strategy
Understand customer relationship management in the 21st century.
AIMS AND OBJECTIVE
The programme ensures students to;
Have a most needed theoretical knowledge which will enable students to enhance their skills in the spplications of marketing principles in the every turbulent business world.
be able to develop the decision making and the critical analytical skills in order to be very effective in the formulation of right and efficient strategies in the business environment.
be an expert in the qualities and the ethics develop by the global player in the marketing management world.
Enhanced managerial skill level in leading and making right decisions in the marketing field.
Be a world standard and a sort for individual in any industry.
enhance the career scope by being duly qualified with the academically and professionally recognized world.
to provide an avenue to be qualified for M.sc in Marketing and business management education.
TEACHING METHODS AND EVALUATION CRITERIA
Teaching Methods of the programme consist of following methods.
Individual and Group Presentations
Simulation in class for Industry Practices
Industrial practical to face real life issues
Candidates are evaluated on each semester based on the following scheme.
Assignments and Reports
THE POST-GRADUATE CURRICULUM OVERVIEW.
Business: Ethics, Governance & Risk
Corporate Social Responsibility
Customer Relationship Management
Essentials of HRM
Financial Accounting & Analysis
Information Systems for Managers
Integrated Marketing Communications
Management Theory and Practice