The Chartered Institute of Marketing Management (CIMM) is present in over 13 countries world-wide. Predominantly in Ghana and Nigeria.

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OVER 15 YEARS OF EXCELLENCE
OUR COURSES

- Marketing Management

- Digital Marketing

- Advertising

- Customer Relationship Management

- Project Management

- Supply-Chain Management

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© 2018. Chartered Institute of Marketing Management Inc.

GHANA

284b, Kpogas Avenue, Ayigya, Tamala Ghana.

NIGERIA

No 25a, Suite 5b, Pan Atlantic Plaza Tokunbo Ali street, Ikeja Lagos State Nigeria.

OUR SERVICES

- Workshops

- Seminars

- In-house training

- Staff and workers practical training

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Tel: +234-903-0510-352 | Fax: 223-460-7110

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OPENING HOURS

Mon - Sat: 7am - 8pm

POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

Challenges are inevitable for marketing managers and this is not in eviction of any country or region, its what all marketing manager all around the globe pass through, and that is the abilities of establishing a great marketing plan which is very effective and cost conservative. And that is the point where the post graduate diploma in marketing management gives you and your career a cutting edge.

This is a one year program which delivers a good and clear understanding of the general and globally acceptable principles of marketing which is fully compatible in the corporate world. The evolving curriculum of which are constantly up-to-date in today’s world, uses the traditional marketing techniques with the skill of marketing in the grassroots domestic level through to the global world.

Learning through classroom and field learning takes a period of one year on weekends (or weekdays depending on your location peculiarity), you will be exposed to the professional field of marketing management and its other related fields like advertising, sales and selling management, media management, public relations, digital marketing e.t.c.

This Post Graduate Diploma program will give you a cutting edge in your career while you master the art and science of being able to fully specify the target market of any profession and communication that they understand and will dance to.

PROGRAM AT A GLANCE

  • Understand various disciplines of management and integrated marketing communication

  • Understand the concepts of advertising, sales and selling management and public relations

  • Understand what it takes to make effective marketing decisions that works

  • Understand the skills needed to lead and management organizations efficiently.

  • Understand consumer segmentation, pricing, targeting, positioning and differentiation

  • Understand the global concepts of marketing strategy

  • Understand customer relationship management in the 21st century.

 

AIMS AND OBJECTIVE

The programme ensures students to;

  • Have a most needed theoretical knowledge which will enable students to enhance their skills in the spplications of marketing principles in the every turbulent business world.

  • be able to develop the decision making and the critical analytical skills in order to be very effective in the formulation of right and efficient strategies in the business environment.

  • be an expert in the qualities and the ethics develop by the global player in the marketing management world.

  • Enhanced managerial skill level in leading and making right decisions in the marketing field.

  • Be a world standard and a sort for individual in any industry.

  • enhance the career scope by being duly qualified with the academically and professionally recognized world.

  • to provide an avenue to be qualified for M.sc in Marketing and business management education.

 

TEACHING METHODS AND EVALUATION CRITERIA

Teaching Methods of the programme consist of following methods.

  • Lectures

  • Individual Assignments

  • Individual and Group Presentations

  • Research Project

  • Simulation in class for Industry Practices

  • Industrial practical to face real life issues

 

EVALUATION PROCEDURE

Candidates are evaluated on each semester based on the following scheme.

  • Assignments and Reports

  • Projects

  • Presentations

  • Examinations

 

THE POST-GRADUATE CURRICULUM OVERVIEW.

 

B2B Marketing

Brand Management

Business Communication

Business Economics

Business Law

Business Statistics

Business: Ethics, Governance & Risk

Consumer Behavior

Corporate Social Responsibility

Customer Relationship Management

Essentials of HRM

Financial Accounting & Analysis

Information Systems for Managers

Integrated Marketing Communications

International Marketing

Management Theory and Practice

Marketing Management

Marketing Research

Marketing Strategy

Organizational Behavior

Sales Management

Services Marketing

Strategic Management

Project